HEINEKEN Vietnam, through the Heineken® 0.0 wholesale beverage brand and Da Nang City Police, signed a memorandum of understanding to implement long-term cooperation, promoting the culture of "Responsible Drinking" in the period from 2025 to 2027.
With the priority of phase 1 from March 2025 to December 2025, HEINEKEN Vietnam will accompany the traffic police force to raise awareness of "Responsible Drinking", encourage people to proactively choose suitable non-alcoholic beverages when driving, and strictly comply with the Traffic Law.
The Heineken® 0.0 brand will also present the Da Nang City Police with gifts and necessary items to support building a safe traffic environment.
Ms. Tran Ngoc Anh, Senior External Affairs Director of HEINEKEN Vietnam shared: Heineken® 0.0 product is a testament to our commitment to promoting responsible drinking culture in Vietnam. We believe that making the right choice like choosing the right non-alcoholic beverage while driving is a small act but creates a big positive impact.
