AI Mode is a new specialized tab in Google Search, seen as Google's answer to ChatGPT Search. This tool allows users to ask more complex questions, with the answer created by the custom version of Gemini 2.0 - Google's powerful AI model.
In addition to expanding coverage, Google has also announced the activation of AI Mode's multi-modal search capabilities. Starting today, users can take a photo or upload an image to ask a question based on the content of that image. This feature combines AI Mode with Google Lens technology, providing a more intuitive and comprehensive search experience.
With Geminis multi-modal capabilities, AI Mode can understand the entire scene in an image, including context, the connection between objects, as well as the material, color, shape, and arrangement of them, says Google.
AI Mode can place multiple queries at the same time on the entire photo as well as each individual object, thereby retrieving more in-depth and wide information than traditional search.
With this new step, Google continues to affirm its pioneering position in the race to integrate artificial intelligence into search engines. The expansion of AI Mode not only brings a more intuitive and smarter search experience, but also shows the ambition of the technology "giant" in reshaping the way users exploit information.
In the context of competitors such as OpenAI or Perplexity increasing pressure, Google is choosing a way to combine the power of AI and traditional search data to create a personalized and comprehensive search experience.
