On April 4, Coc Coc has just released the Search trend report for the first quarter of 2025, revealing a colorful picture of the concerns of Vietnamese users in the first three months of the year.
Administrative reform attracts special attention
In the first quarter of 2025, the public will pay special attention to administrative reform policies, especially the merger of provinces and cities and streamlining the state apparatus.
Search data recorded a 162% increase for keywords related to "Ministry merger", "Ministry reduction", "mechanical streamlining", while "provincial-city merger" skyrocketed by 439%. This reflects the people's deep concern for major state decisions.
In addition, traffic is also a hot topic with the number of " cool fines" searches increasing by 170.3% after the VNeTraffic application of the Ministry of Public Security officially came into operation.
Increase vigilance against cross-border fraud
Concerns about cross-border fraud continued to increase in the first quarter of the year. The number of searches for the keyword "Cambodia fraud" increased to 378%, stemming from a series of cases related to illegal labor lure.
Many victims were tricked into going to Cambodia with the promise of light work and high salaries but were actually forced to participate in online fraud activities.
Imprints in the field of culture and entertainment
The first quarter of 2025 witnessed the strong spread of the wave of honoring Vietnamese traditional costumes. The event "Vietnamese Tet - 2025 City Tet" in Hanoi attracted more than 400 young people to parade in traditional costumes, while Ho Chi Minh City made its mark with the 5th "Flower of the walking path" on March 8.
In particular, the concert Call Me by Fire on March 22, 2025 in Thu Duc City set a Guinness World Record with more than 5,000 audiences wearing ao dai, five-tone shirts, four-tone shirts and national costumes.
Meanwhile, the song "Bac Bling" made a strong impression when combining young artists with veteran names, creating special attraction. The number of searches related to Hoa Minzy, Bac Bling, Xuan Hinh and Tuan Cry increased by 600%.
crisis of trust due to advertising and charity scandals
The first 3 months of 2025 witnessed many scandals related to untrue advertising and lack of transparency in charity activities. On March 20, 2025, the authorities fined the act of false advertising for the product " age group vegetable khosts", causing the number of searches for "Hang Du Muc" to increase by 270% and "Nguyen Thuc Thuy Tien" to increase by 27%.
Meanwhile, TikToker Pham Thoai faced suspicions of lack of transparency in managing the fund of donations for babyap patients, causing the search for Pham Thoai to increase by 153% and bball's mother to increase by 13,100%.
