Optimize from orders to user emotions
Trong năm 2025, Shopee tập trung nâng cấp toàn diện hành trình mua sắm cho người dùng. Bên cạnh việc duy trì chuỗi Mega Sale hàng tháng, nền tảng tăng cường các ưu đãi miễn phí vận chuyển, đặc biệt đối với nhóm hàng cồng kềnh và sản phẩm có giá trị cao. Theo thống kê, người dùng đã giao dịch khoảng 5 tỷ sản phẩm, tiết kiệm ước tính khoảng 45.000 tỷ đồng.
Shopee còn cải thiện tốc độ giao hàng với các phương thức hỏa tốc 4 giờ và giao nhanh trong ngày, ghi nhận 25 triệu đơn hàng được giao bằng hình thức nhanh.
The platform also promotes the shopping-entertainment model on Shopee Live and Shopee Video through many programs such as Birthday Music Show 12, the derivative video series from the reality show "Haha Meal", the livestream series "Sao Thi Sao" and Shopee Debut. These contents attracted 41 billion views of Shopee Live and Shopee Video in 2025, an increase of 33% compared to 2024.
Technology to improve operating standards and promote growth
Shopee has introduced a series of new AI tools to optimize the experience for both sellers and buyers. In just a few months of deployment, AI tools have supported sellers to process more than 36 million conversations.
At the same time, the Shopee Brand Protection program is expanded with the Shopee Brand Protection program with a registration and intellectual property protection gateway for more than 1,500 brands.
By the first half of 2025, Shopee Mall recorded 28 million active shoppers, of which 40% were new customers. Compared to the beginning of the year, the number of orders on Shopee Premium doubled in the fourth quarter of 2025.
Bringing Vietnamese goods far
Also in 2025, Shopee implemented a series of programs to support the MSME community to bring Vietnamese goods to the international market. Typically, the "Tinh hoa Viet" livestream series and the OCOP introduction event, and at the same time organized 70 training courses, helping 20,000 local sellers participate in improving operational skills and digital transformation.
Shopee also cooperates with the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) to implement the program "Shopee EZXports: Vietnam Everywhere", supporting MSME Vietnam to export online in Southeast Asia. MSME support initiatives have expanded new growth potential for Vietnamese goods in the international market, recording more than 180 million USD in export value by the end of 2025.
Commitment to long-term reinvestment
Stepping into 2026, Shopee said it will promote ecosystem reinvestment, focusing on improving transaction safety and supporting MSMEs and sellers to expand their scale.
In the long term, the core value of the platform is to build a reliable shopping experience for consumers, in parallel with a protected environment for brands and sellers," said Mr. Tran Tuan Anh, CEO of Shopee Vietnam.
Với nhà bán và thương hiệu, nền tảng sẽ tiếp tục phát triển hệ sinh thái công cụ nhằm nâng cao hiệu quả vận hành, đồng thời hỗ trợ doanh nghiệp Việt vươn ra thị trường Đông Nam Á thông qua các chương trình xúc tiến xuất khẩu.
